Skip navigation to main content.

Marketing A to Z: The Customer Journey

Current Status
Not Enrolled
Get Started

Are you ready to becoming a marketing master?

For many of us in private practice, marketing feels like an ever-present mystery. How do I attract my ideal client? How do I reach people in a way that they will come in and take advantage of the service I provide?

You want to grow your business, and you know you have something wonderful to offer. But what steps do you take to reach your customer?

In this course, you will learn all about the 7 steps of the customer journey. These steps, much like a dating relationship, must happen in a specific order that honors the time and process a customer needs to commit to you. You will gain insight into why prospects don’t buy right away, and how to nurture and guide them through a process where they will go from stranger to committed customer who tells everyone else about how wonderful you are.

Are you ready to finally understand the customer journey?

Are you ready to learn tactical ways to guide people to discover the amazing service you offer?

If so, jump on in. I can’t wait to share this with you!


“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

–Peter Drucker

What you will learn in this course

How marketing is like dating

Understanding the customer journey is much like any other relationship. In this course, we will walk through each step and give tactical ideas for applying it to your marketing strategy.

Marketing Steps 1-7

Learn how to guide a customer from simple awareness to becoming a promotor of everything you do. Gain a thorough understanding of the journey each customer will take, and how to support them wherever they are.

Take action and apply

Create your own marketing plan and prioritize the first steps you will take to build your customer journey. You will come away with clear priorities, ready to take action and apply your learning!


We are confident that if you put in the work and apply yourself to this program, it will take your business to a whole new level. We are so confident, in fact, that we offer the following guarantee:

If you engage fully in the course and don’t feel that it offered any new insight on marketing, we will refund your purchase. In order to get this refund, you will need to:

  1. Complete the entire course
  2. Submit proof that you have applied all action items
  3. Request the refund within 30 days of purchase

Course Instructor

Jaycie Voorhees, MM, MT-BC is a passionate entrepreneur and business coach. She helps therapists grow their clinical practices with confidence, power, and sustainability using a Whole Life Mindset approach. Her work guides clinicians to create businesses that honor every important aspect of their lives, including stability, family, and personal wellness.

Jaycie has been a Board Certified Music Therapist in Utah for over thirteen years. Her clinical experience includes working with children and adults with special needs and individuals with mental health challenges. Her business, Harmony Music Therapy, employs an exceptional team of therapists and serves a wide range of clients, and has grown consistently for over 12 years.