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Marketing A to Z: The Customer Journey

Are you ready to becoming a marketing master?

For many of us in private practice, marketing feels like an ever-present mystery. How do I attract my ideal client? How do I reach people in a way that they will come in and take advantage of the service I provide?

You want to grow your business, and you know you have something wonderful to offer. But what steps do you take to reach your customer?

In this course, you will learn all about the 7 steps of the customer journey. These steps, much like a dating relationship, must happen in a specific order that honors the time and process a customer needs to commit to you. You will gain insight into why prospects don’t buy right away, and how to nurture and guide them through a process where they will go from stranger to committed customer who tells everyone else about how wonderful you are.

Are you ready to finally understand the customer journey?

Are you ready to learn tactical ways to guide people to discover the amazing service you offer?

If so, jump on in. I can’t wait to share this with you!

–Jaycie

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

–Peter Drucker

What you will learn in this course

How marketing is like dating

Understanding the customer journey is much like any other relationship. In this course, we will walk through each step and give tactical ideas for applying it to your marketing strategy.

Marketing Steps 1-7

Learn how to guide a customer from simple awareness to becoming a promotor of everything you do. Gain a thorough understanding of the journey each customer will take, and how to support them wherever they are.

Take action and apply

Create your own marketing plan and prioritize the first steps you will take to build your customer journey. You will come away with clear priorities, ready to take action and apply your learning!

OUR GUARANTEE

We are confident that if you put in the work and apply yourself to this program, it will take your business to a whole new level. We are so confident, in fact, that we offer the following guarantee:

If you engage fully in the course and don’t feel that it offered any new insight on marketing, we will refund your purchase. In order to get this refund, you will need to:

  1. Complete the entire course
  2. Submit proof that you have applied all action items
  3. Request the refund within 30 days of purchase

Course Instructor

Jaycie Voorhees, MM, MT-BC is a passionate entrepreneur and business coach. She helps therapists grow their clinical practices with confidence, power, and sustainability using a Whole Life Mindset approach. Her work guides clinicians to create businesses that honor every important aspect of their lives, including stability, family, and personal wellness.

Jaycie has been a Board Certified Music Therapist in Utah for over thirteen years. Her clinical experience includes working with children and adults with special needs and individuals with mental health challenges. Her business, Harmony Music Therapy, employs an exceptional team of therapists and serves a wide range of clients, and has grown consistently for over 12 years.

Course Content

Whether you are just starting out in private practice or need a kickstart to get you headed in the right direction, this course will give you the foundation you need. Odds are, if you’re a therapist on a private practice journey, you didn’t have any training in how to run your business. This may leave you feeling lost as to what steps to take and how to best use your time and energy.

This course will take away ALL of the guesswork. No longer will you wonder where to get started, how to set up your business, and how to create an effective therapy practice. I’ve laid it all out in simple, easy to follow steps, that will give you confidence as you embark on your road to business success.

“Most times, the way isn’t clear, but you want to start anyway. It is in starting with the first step that other steps become clearer.”

–Israelmore Ayivor

What you will learn in this course

Setting up a business plan

The first step for any business is to create a plan. Who will you serve, what will you charge, how will you market, what will you use to track funds and actually make a living? It’s all laid out for you in this business plan module.

Finance

Get the basics on setting rates, identifying funding sources, and creating a system to track income and expenses to keep you organized and confident.

Operations

Discover time-saving techniques, what type of paperwork to create, what insurance to have in place, contracts for clients and facilities, and policies and procedures for your practice.

Marketing

Learn how to reach out to your community and start having conversations that move your business forward. Identify what elements you need in a website, and how to reach potential customers on social media.

OUR GUARANTEE

We are confident that if you put in the work and apply yourself to this program, it will take your business to a whole new level. We are so confident, in fact, that we offer the following guarantee:

If you engage fully in the course and don’t feel that it offered any new insight on how to start a sustainable business, we will refund your purchase. In order to get this refund, you will need to:

  1. Complete the entire course
  2. Submit proof that you have applied all action items
  3. Request the refund within 30 days of purchase

Course Instructor

Jaycie Voorhees, MM, MT-BC is a passionate entrepreneur and business coach. She helps therapists grow their clinical practices with confidence, power, and sustainability using a Whole Life Mindset approach. Her work guides clinicians to create businesses that honor every important aspect of their lives, including stability, family, and personal wellness.

Jaycie has been a Board Certified Music Therapist in Utah for over thirteen years. Her clinical experience includes working with children and adults with special needs and individuals with mental health challenges. Her business, Harmony Music Therapy, employs an exceptional team of therapists and serves a wide range of clients, and has grown consistently for over 12 years.

Course Content

As a therapist, you were trained to be a clinician–not a business owner. As a result, you’ve likely had a steep learning curve in running your private practice. A thorough understanding of finance may be one of the sources of stress in your entrepreneurial journey.

I totally get it. In my 12 years as a therapy business owner I’ve had to navigate all kinds of financial struggles. I’ve had to learn to read balance sheets, generate profit and loss statements, stay on top of invoicing and billing, set and stick to a budget, and manage my income to always have enough for taxes and savings. I’ve put in a lot of effort to learn financial principles that help me maintain a healthy practice at any stage.

It all paid off when a global pandemic cut my business down to 40% of our typical revenue, and we had enough in our reserve to keep us stress-free & debt-free. We had systems in place to minimize loss and always have enough for payroll and expenses, even if our profit temporarily dropped. I had peace of mind, knowing that we could pull through even the most difficult of circumstances with the right mindset and system.

I want the same peace of mind for you.

In this friendly, practical, and immediately-applicable course you will gain a fresh perspective on money. You will learn how to manage finances for your therapy business in a way that really works.

It’s all here for you.

“Tell me how you use your spare time, and how you spend your money, and I will tell you where and what you will be in ten years from now.”

— Napoleon Hill

What you will learn in this course

Scarcity vs Abundance Mindset

Take the first step toward financial health by evaluating and challenging your mindset surrounding money. This will lay the foundation for your financial success.

Understanding Financial Terminology

Gain a thorough understanding of financial terminology so you never have to give a blank stare at those financial statement ever again. You’ll know what every piece means!

Budgeting for your Business

Learn the importance of and how-to’s for managing your business budget. Gain concrete techniques and a comprehensive budgeting spreadsheet to help you gain a clear picture of your finances.

Determining Value

Learn how to determine the value of your service, the unique offer you provide, and how to set rates that will leave you feeling confident and valued.

Managing Income

This module is the climax of this course! It will teach you how to manage your income in so you always have enough for taxes, operations, savings, and your own salary as the owner. It’s incredibly simple, and will set you up for lifetime success!

OUR GUARANTEE

We are confident that if you put in the work and apply yourself to this program, it will take your business to a whole new level. We are so confident, in fact, that we offer the following guarantee:

If you engage fully in the course and don’t feel that it offered any new insight on managing your finances, we will refund your purchase. In order to get this refund, you will need to:

  1. Complete the entire course
  2. Submit proof that you have applied all action items
  3. Request the refund within 30 days of purchase

“This class has been so valuable for my growing business. The content is applicable to any stage of business, as it focuses on where you are currently at with your business goals and finances. It gives simple applications to help you have greater control over your finances and I am so excited to move forward with the knowledge that I have to help my business flourish!

Corinne Pickett

“I have loved taking this class. I have been doing private practice for about three years now and there are things I know I have needed to do but just haven’t taken the time and the brainpower to get it done. This class pushed me past my excuses and I’m getting it done!

Heather Overly

This course couldn’t have come at a better time for me. I am recognizing that if I want different results, I need to do somethings different. And that something different is all the things we have learned in this class.”

Charlotte Stewart

Course Content

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